# Privacy Policy

Last updated: December 22, 2025

This Privacy Policy explains how Kidse Toys, a DBA of Global Trade Alliance LLC ("we," "us," or "our"), collects, uses, and protects your information when you visit or make a purchase from our website. By using our site, you agree to the practices described here.

## 1. Information We Collect

We collect information you provide directly and information gathered automatically:

- Order & contact details: name, email address, shipping and billing address, and phone number.
- Payment information: processed securely by our third-party payment processors. We do not store full card numbers on our servers.
- Automatic data: IP address, browser type, device information, pages visited, and referral source, collected through cookies and similar technologies.
- Communications: messages you send us via email, contact forms, or customer support.

## 2. How We Use Your Information

- To process, fulfill, and ship your orders.
- To send order confirmations, shipping updates, and customer service responses.
- To send marketing emails and promotions (only if you opt in — you can unsubscribe anytime).
- To improve our website, products, and shopping experience.
- To detect and prevent fraud and to comply with legal obligations.

## 3. Sharing Your Information

We do not sell your personal information. We share it only with trusted service providers who help us operate our business, including:

- Payment processors (to complete transactions securely).
- Shipping and fulfillment partners (to deliver your order).
- Email and analytics providers (to communicate with you and improve our site).
- Legal authorities, when required by law or to protect our rights.

## 4. Cookies & Tracking Technologies

We use cookies to remember your cart, understand how visitors use our site, and personalize your experience. You can control or disable cookies through your browser settings, though some features may not work correctly without them.

## 5. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of marketing communications. To exercise these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

## 6. Children's Privacy

Our products are toys enjoyed by children, but our website and store are intended for use by adults (18+). We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

## 7. Data Security

We use SSL encryption and industry-standard safeguards to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

## 8. Contact Us

Kidse Toys — a DBA of Global Trade Alliance LLC
1712 Pioneer Ave Ste 7000, Cheyenne, WY 82001
333 South 34th St, San Jose, CA 95116
Phone: (415) 266-6284
Email: help@kidsetoys.com

We may update this Privacy Policy from time to time. Changes take effect when posted on this page.